Welcome
About me
As a designer I worked for major Bulgarian and foreign companies over a variety of projects. I got award from The Society for News Design for the redesign of business newspaper Pari daily with Jacek Utko. Attended various seminars by Mignon Media, Chimera (Poland), Javier Zarracina Info graphics seminar” and SND Boston 2007. Now I teach students in graphic design at Sofia University “St. Kliment Ohridski”, and work for my Ph.D. “Typography in the web”. My design is well known for form follows function. I’m a big fan of Dieter Rams’s: Ten principles for good design, and I try to follow them in every day.
Short info
Location: Bulgaria, Sofia
Current organization: Freelance
Current role: Art Director, Designer, Programmer
Past organizations: dLi studio, Rakurs print, K+K studio, Pari daily, BG Vesti, Allied Assets
Tools of trade: Adobe Photoshop, Illustrator, InDesign, Flash, After Effects, Encore, Dreamweaver, 3d Studio Max, Vue xStream, Poser, Google SketchUp, Notepad++
Clients
Foreign: Zepter, Inhova, Peugeot, Gutshof, Famous Grouse, JIMIX (band)
Local: Association bank of the year, Pari daily, Post Bank, United Bulgarian Bank, Lider(political party), Bulforest 2006, Zastrahovai.se, Municipality Kyustendil, Akademika.bg, North Beach, Hotel Triada, Picasso, Chipi, Pharmacy Bg, TBI, Libra AG, Domaine Boyar, Instituto Cervantes de Sofia
Additional info
Areas of expertise: Design print & web, Photography, Advertising, Designs and ideas
I am: Atheist, Concerned citizen, Designer, Idea generator, Job-seeker, Photographer, Writer/Editor
Languages: Bulgarian, English
Universities: New Bulgarian University, Sofia University "St. Kliment Ohridski"
Degrees: Bachelor of Graphic Design, Masters in Graphic and Spatial Design, Ph.D. Affiliate in Graphic Design
design Services
I can offer you complete design service that includes: consulting you about what is vital to your company's design/redesign, create a development schedule, and bring you a new, clear and fresh design look. I can offer you my design expertise in:
Corporate identity, editorial, publishing, posters, brochures, folders, web design etc.
How I create
To achieve the best results in every project I stick to a simple four milestones design process:
Milestone I - Analysis:
The main component in good design is to understand the clients and the recipients. Understand the target and the impression that must be made clear and unambiguous. So i get to know the client, understand his needs and create his full profile.
Milestone II - Design Concepts:
I start with creating not more then three concepts, so the choice will be plane and simple.
Milestone III - Concept Development:
After the client chooses one of the concepts as "THE ONE", I create a finished design concept, which becomes the new face of the client. After a few tweaks it is ready to meet the world.
Milestone IV - Final Design:
The client receives a high quality design files, style-books, which are ready for printing and/or production
portfolio
Gutshof
Complete redesign for Gutshof Hotel. 3 sections design, static background, JavaScript quirks.
TBI Artcard
Design for Facebook application. Quiz-like test aimed at increasing the popularity of the customizable card.
Bank of the year
I made the website, logo, and the 2009 AD campaign. This was my first webdesign project.



































































